Privacy

This notice describes what the pages and forms on this website do today. It covers this website only. It does not make any promise beyond what is written here. To ask about any of it, use the contact page.

What the forms collect

Everything you type into a form is sent to us. The fields depend on the form.

• Contact, demo, start and sign-up forms: your name, hotel name, email, phone or messaging number, number of rooms, current system, how you want us to reach you (email, LINE, WhatsApp, phone or Zalo), a free-text message, and on some forms where you heard about us. If a form has a box that lets us write to you, we record whether you ticked it.
• The free PDF: your email, or a LINE, WhatsApp or Facebook contact, the channel you chose, and your hotel name if you give it. If you ticked boxes on the Friday Test page, the message also holds your score and which checks you ticked.
• The “not now” question: your email and what you tell us you were trying to fix.

Each form also sends the page it was sent from, the page language, and a short line saying which offer you were shown and the date of your first visit, so that we can honour that offer.

We add a few things ourselves: a country hint (from your phone number's dialling code, otherwise from the country Cloudflare reports for your connection), the kind of current system you named (for example Hotsoft, none or other), a lead score and stage worked out from fixed rules, and a 12-character code made from your IP address with a salt that changes every day. The IP address itself is not stored. We use that code to limit how many forms one connection can send in an hour.

Why we keep it, and who reads it

We keep it to answer you and to decide how we can help. A person reads each request. The score and stage only help us see which requests to answer first.

• Our database. Each request is stored as a record, with a history of what you sent and when.
• Email list. Your email and the details you sent are passed to Acumbamail, the email service we use, so that we can write to you about the system. A contact given only as a LINE, WhatsApp or Facebook handle is not sent to the email list.
• Notice to the owner. The details of a request may be sent to the owner on LINE.
• Message reading. When this check is switched on, the text of your message, with email addresses and phone-like numbers masked, is sent to TypeSafe, a service that rates whether the message looks ready to buy. Your name, email, phone and hotel name are not sent to it.

Tracked links and the page tests

• Tracked links. A link we put in a message we send you records a click: a random link code, the campaign and message variant, and a count. No name, address or IP address is recorded with the click. The link code is kept in a cookie named hs_ref for 30 days, so that a form you send later can be linked to that message. Crawlers and link previews are not counted.
• The page test. Some links send visitors to one of several versions of a page, chosen at random. A cookie named hsx_ followed by the test name remembers which version you saw, for 30 days. Visits are counted as totals for each version and day, and a form you send records which version you came from.
• Outreach contacts. We keep a list of hotel business contacts that hotels have published themselves, each with the web page where we found it. Messages to them carry a link that stops all further messages.

Cookies and browser storage

• lf_fv (a cookie, 400 days) and lf-first-visit (local storage). The time of your first visit to this site. The pages use it to decide which offer to show you, and the offer line on a form is made from it. It stays on your device, and only that line is sent with a form.
• hs_ref and hsx_…. The cookies described above, set only when you arrive through a tracked link or a page test.
• Small flags in your browser only. For example that you closed a bar, that you already saw the PDF form, your Friday Test score for the next page, or which tour tab you opened. These are not sent to us, except that a tour tab you open is added to the link to the demo form.

We have not added advertising or analytics scripts to these pages. Some pages load fonts from Google Fonts, and some load an animation library from cdnjs. Your browser asks those services directly, and they see your IP address.

Where it is kept

This notice is about this website only. The hotel software itself is installed on each hotel's own server and is not covered here. The website is delivered by Cloudflare. What you send in a form is handled by a Cloudflare function and written to a Cloudflare database. We also use Acumbamail for the email list, LINE for notices to the owner, and TypeSafe for the message reading described above.

How long we keep it

The site does not delete requests by itself after a set time. We keep a request until we delete it or you ask us to.

Deletion, a copy, and stopping messages

Ask through the contact page. Say which email address or contact you used. A person handles each request. We can delete your record here, including its history and any messages waiting to be sent, and ask Acumbamail to delete your address. Or we can send you a copy of what we hold. To stop messages, say so on the contact page.

We do not sell your data.